Writer Brief
This writer brief is for a planned Trust / Safety Page targeting the keyword “how to spot fake job ads” in the Jobs and local employment cluster.
Treat this as a focused child page under Jobs in Dobsonville: keep the content tightly tied to this URL’s intent and link back to the parent where broader context is needed.
URL-path parent: Jobs in Dobsonville. Use the parent only for WordPress hierarchy and reader navigation, not as a content-cluster parent.
Page Purpose
Create a useful, non-cannibalising Trust / Safety Page that satisfies informational intent for how to spot fake job ads and routes users toward the strongest related Dobsonville hub or action.
Target Reader
Dobsonville residents, nearby Soweto users, visitors, job seekers, parents, renters, shoppers, service users, and local businesses depending on page intent.
Primary Keyword
how to spot fake job ads
Secondary Keywords / Supporting Terms
- job scam warning
Search Intent, Page Type and Cluster
- Intent: Informational
- Page type: Trust / Safety Page
- Cluster: Jobs and local employment
- URL level: 2
Recommended H1
How to spot fake job ads
Suggested Page Structure
- H1: How to spot fake job ads
- H2: Overview of How to Spot Fake Job Ads
- H2: Latest Opportunities or Vacancy Sources
- H2: Who This Page Is For
- H2: How to Apply or Advertise a Vacancy
- H2: Related Job Categories in Dobsonville
- H2: FAQs
Section-by-Section Writing Guidance
- Open with a direct answer that confirms what the reader can do or learn on this page about how to spot fake job ads.
- Keep the content locally useful for Dobsonville and nearby Soweto readers; avoid generic filler.
- Where the page involves a business, school, clinic, job, store, event, public service or opening time, mark facts for verification unless an official source confirms them.
- Use internal links as reader pathways, not as forced SEO blocks. Place links near the section where the reader would naturally need the next page.
- Avoid keyword stuffing. Use the primary keyword in the H1, introduction, and a few natural body references only.
Internal Link Suggestions
- Jobs in Dobsonville — Link early when the page needs to send readers back to the broader parent topic.
- Dobsonville local guide — Add hub link in intro/breadcrumb area, supporting links in body sections, and conversion link near conclusion or module CTA.
- Safe job sites for Dobsonville job seekers — Add hub link in intro/breadcrumb area, supporting links in body sections, and conversion link near conclusion or module CTA.
- Verified jobs in Dobsonville — Add hub link in intro/breadcrumb area, supporting links in body sections, and conversion link near conclusion or module CTA.
- CV template for retail jobs — Use this sibling link when comparing closely related local options.
- Capitec Dobsonville jobs — Use this sibling link when comparing closely related local options.
Conversion / User Action Guidance
View current local opportunities or submit a verified job listing
FAQ Suggestions
- What is the quickest answer for how to spot fake job ads? — Give a short, practical answer before adding detail.
- Who is this trust / safety page most useful for? — Explain the reader type and decision being supported.
- What should readers verify before acting? — Mention details such as contact information, opening hours, prices, service rules or location facts where relevant.
- Which related Dobsonville pages should readers check next? — Point to the most relevant internal links from the suggestion list.
Content Notes
- Evidence required: Verify live local facts from official pages, business listings, municipal sources or on-site owner submissions before final copy.
- Avoid: Do not invent opening hours, prices, fees, phone numbers, current vacancies, event dates, school admissions rules or medical/public-service eligibility.
- Anti-cannibalisation: Use a direct-answer intro, local phrasing, scannable modules, and internal links. Keep the page distinct from neighbouring keyword targets to avoid cannibalisation.